It started with a note in my phone.
Then another. Then a folder I’d leave for my mom when she watched my three kids.
What Owen likes to eat. What his favorite phrases might mean. How he invites you into his play. What helps when the world feels like too much.
My son is autistic, and those details matter. They help someone connect with him, recognize what he’s communicating, and make time together feel more familiar.
But keeping those details in my head, and remembering to share them every time, was a lot.
From our everyday life to yours.
I’m Ashley, a marketing director, a mom of three, and the founder of Ritual Rebellion Co.
By day, I build brands. At home, I’m finding ways to support three different little people while keeping our life moving. RRCo grew where those two worlds met.
I started organizing my caregiver notes into resources someone could actually pick up and use. I created visual tools to show what comes next and offer choices. And I brought my love of design to every page.
I wanted useful tools that felt at home in our home. Something I’d happily leave on the wall, hand to a grandparent, or share with a teacher.
The details you carry. Ready to share.
Today, RRCo creates visual schedules, choice boards, communication tools, and caregiver resources with autistic and ADHD children in mind.
A picture to point to. A way to choose. A place to explain the things you wish everyone knew about your child.
Each product starts with a real moment in family life and a question: What would make this easier to understand, use, or share?
My circumstances gave me a reason to create. My experience in marketing and passion for design gave me a way to turn those ideas into something other families could use, too.
If you’ve ever sent a long note before leaving your child with someone you trust, you’ll understand where this began.
You’re carrying a lot of little details. Here’s somewhere to put them.
